A fashion group built for live commerce.
Four brands, one operation. Online, on TikTok, on Whatnot and on the high street — run from Essex.
- HL London
- Threads By Megs
- Luca London
- Lakeside
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On Whatnot
We are scaling, fast.
42.7%
of everything we have ever sold on Whatnot, sold in the last thirty days.
Biggest live streams
What a good show looks like.
£6,561
Live with Meg
15 June · 3h 41m
TikTok Shop orders per hour, UK time. Gold = on air.
£5,925
Threads By Megs
21 June · 2h 58m
TikTok Shop orders per hour, UK time. Gold = on air.
£6,344
Live with Megs
23 June · 4h 27m
Two shows that day — the afternoon one is in gold.
The three biggest of 1,007 live sessions since June. We go live four to six hours a day, every day.
On TikTok Shop
We already run live commerce at volume.
Threads By Megs goes live four to six hours a day, every day, with a team of presenters. Meg is the face of it.
£1.94m
GMV · 12 months
81,721
Orders · 12 months
193.9k
TikTok followers
8,326
Units · best-selling style
One style alone took £199,854 in a single season. We know how to pick a winner, hold the stock behind it, and sell it live.
The brands
Four doors to the same wardrobe.
HL LondonEssex — Online
Trend-led womenswear in sizes 6–18, and the name the group started with. Luxury fur is the autumn and winter hero.
hlfashions.co.uk →Threads By MegsTikTok-native
Built for the feed and the livestream. Daily lives, a presenter team, and the fastest-moving stock we carry.
@threadsbymegs →Luca LondonLuxury outerwear
A separate store, with its own customer. Aspirational fur and statement coats.
lucalondon.co.uk →LakesidePhysical store
Our shop floor in Essex. Where the range gets tried on, and where we learn what actually sells.
In person — no separate storefront
Where next
Ready to go a lot further.
We have the stock, the presenters and the hours. What we would like is a closer partnership with the people who can help us scale it.
HL London · Essex · Autumn 2026