HL London
Essex — Online
Trend-led womenswear in sizes 6–18. Luxury fur is the autumn/winter hero.
HL LondonGroup
A fashion group built for live commerce.
Four brands, one operation. Online, on TikTok, on Whatnot and on the high street — run from Essex.
£3.5m+
Annual turnover across the group
- HL London
- Threads By Megs
- Luca London
- Lakeside
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On Whatnot
We are scaling, fast.
42.7%
of everything we have ever sold on Whatnot, sold in the last thirty days.
Since launch · 16 Jan£41.9k
Last 30 days£17.9k
Since launch · 16 Jan6,457
Last 30 days2,939
Since launch · 16 Jan83
Last 30 days32
Total followers5,559
Last 30 days1,623
The room we can fill
3,288
Peak concurrent viewers
Thirty-one buyers a day since launch. Forty-two a day in the last month — and the shows are still getting bigger.
Most recent show · 3 September+
£1,983
On TikTok Shop
We already run live commerce at volume.
Threads By Megs goes live four to six hours a day, every day, with a team of presenters. Meg is the face of it.
£1.02m
GMV · 12 months
40,186
Orders · 12 months
193.9k
TikTok followers
9,296
Units · best-selling style
One style alone took £224,060 in twelve months. We know how to pick a winner, hold the stock behind it, and sell it live.
The brands
Four doors to the same wardrobe.
Threads By Megs
TikTok-native
Built for the feed and the livestream. Daily lives, a presenter team, and the fastest-moving stock we carry.
Luca London
Luxury outerwear
Aspirational fur and statement coats. A separate store, with its own customer.
Lakeside
Physical store
Our shop floor. Where the range gets tried on, and where we learn what actually sells.
Where next
Ready to go a lot further.
We have the stock, the presenters and the hours. What we would like is a closer partnership with the people who can help us scale it.
Meg · TikTok & Threads By Megsmegan@hllondon.co.uk→
Lisa · Operationslisa@hllondon.co.uk→
Office · Mon–Fri01277 320898→
HL London · Essex · Autumn 2026